Alden Wicker is a freelance journalist living in Brooklyn. She covers sustainable fashion and living, personal finance, and other curiosities.

Conscious Consumerism Is a Lie

Conscious Consumerism Is a Lie

As a sustainable lifestyle blogger, my job is to make conscious consumerism look good. Over the course of four years Instagramming eco-friendly outfits, testing non-toxic nail polish brands, and writing sustainable city guides, I became a proponent of having it all—fashion, fun, travel, beauty—while still being eco-friendly. So when I was invited to speak on a panel in front of the UN Youth Delegation, the expectation was that I’d dispense wisdom to bright young students about how their personal purchasing choices can help save the world.

I stood behind the dais in a secondhand blouse, recycled polyester tights, and a locally made pencil skirt, took a deep breath, and began to speak. “Conscious consumerism is a lie. Small steps taken by thoughtful consumers—to recycle, to eat locally, to buy a blouse made of organic cotton instead of polyester—will not change the world.”

The audience looked back at me, blinking and silent. This was not what they expected.

Read the rest on Quartz. 

We Have No Idea How Bad Fashion Actually Is for the Environment

We Have No Idea How Bad Fashion Actually Is for the Environment

The Difference Between $50 Sneakers & $500 Ones

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