Alden Wicker is a freelance journalist living in Brooklyn. She covers sustainable fashion and living, personal finance, and other curiosities.

Missguided is Sexy AF and Coming for Your Closet

Missguided is Sexy AF and Coming for Your Closet

The UK e-commerce brand is expanding with brick and mortar stores, maternity and beauty lines, and HBIC spokeswoman Amber Rose.

The British are coming, and they’re bringing "rapid fashion" with them.

You might have seen some signs of the invasion: huge posters and ads in pink — almost always pink — featuring the come hither, sexy looks of Amber Rose and Pamela Anderson dressed in bodycon dresses and jumpsuits.

These unabashedly sexy ads are from the young British retailer Missguided, which seems to have found the secret sauce to winning the hearts and minds of the UK’s millennial women.

Read it on Racked. 

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THIS Is When You Know A Fashion Brand Is Full Of It

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